Committee on Public Information (CPI)-the vast American propaganda apparatus mobilized in 1917 to promote the war as one that would "Make the World Safe for Democracy." The CPI would become the mold in which marketing strategies for subsequent wars would be shaped. During the First World War, Bernays worked for the U.S. From the early 1920's onward, he helped consolidate a marriage between theories of mass psychology and schemes of corporate and political persuasion.
Bernays, "The Engineering of Consent," 1947)Įdward Bernays: Born 1891 in Vienna, nephew of Sigmund Freud, Bernays is credited as the "farsighted architect" of modern propaganda techniques. The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. Stuart Ewen A leader or an interest that can make itself master of current symbols is the master of the current situation.
Excerpts from PR! A Social History of Spin
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